Evaluation of Contemporary Management Approaches in Hotel Businesses: A Qualitative Application in Four and Five Star Hotels

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F. Feyza İnce
Büşra Öztürk
İpek Kumkale
Kübra Tüt
Oktay Karaca
Şule Betül Sağlam


Intense competitive environment makes it mandatory for hotel businesses to apply modern management approaches. In this direction, the aim of the study is to determine at what level contemporary management approaches are applied in four and five-star hotel businesses. The phenomenology model, one of the qualitative research models, was used in the research. The working group consists of 10 hotel businesses with four and five stars located in Ankara, İstanbul, Muğla and Antalya. A total of 61 questions were asked to the study group. Interviews were held with the managers of the hotel businesses. The data were obtained by content analysis and the findings were presented comparatively in the form of a table. As a result of the study, it has been determined that while the majority of the hotels apply most of the modern management approaches at the high level, there are also the hotel businesses that apply them at the middle and lower level. It can be interprated that this situation is caused by the fact that they are not an international chain hotel business and they do not have sufficient knowledge about contemporary management approaches. As a result of the study, suggestions were made about every contemporary management approach to hotel businesses.

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