Mapping the Factors: Understanding Digital Technology Development in Depok City, Indonesian MSMEs

Abstract

This research aims to examine the interaction between various variables and digital technology instruments and map the position of each variable in Indonesian MSMEs. The study also measures the level of Digital Technology Development descriptively and tests the variables of Access & Infrastructure, Utilization, and Expertise on Digital Technology Development. The research involves 132 MSME samples and employs a structured questionnaire for primary data collection. The results of the measurement indicate that the usage level of digital technology by MSMEs for Access & Infrastructure is lower than the level of Utilization of digital technology and lower than the level of Expertise. Access & Infrastructure does not have an individual impact on Digital Technology Development in MSMEs. On the other hand, the Utilization variable and the Expertise variable have a significant impact. However, collectively, all three variables significantly affect Digital Technology Development in MSMEs and exhibit a high level of correlation.