Comparison Of Travel Motivations In Yoga Tourism And Mass Tourism

Abstract

In this study, it is aimed to compare different travel motivations of tourists who prefer yoga and mass tourism. In this sense, phenomenological method was used to determine the differences between niche markets and mass markets. The sample of the research consists of individuals who have experienced yoga tourism and mass tourism. The research questions were asked face-to-face to the coastal tourists in the Alanya region and the participants in the yoga center operating in the Alanya region. According to the findings obtained from the interviews, motivation and expectation differences were observed between the tourists who prefer the niche market and the tourists who prefer the mass market. Hence, the study would be important in understanding and meeting the motivations of niche markets compared to mass markets.