Competitive Advantages of PT Temas Line Jakarta: A Case Study

Abstract

This study examines the impact of internal resources, innovation strategies, and market orientation on competitive advantage at PT Temas Line Jakarta, employing Resource-Based View (RBV), Dynamic Capabilities, and Porter's Five Forces as theoretical frameworks. Using a quantitative approach, data were collected through a structured survey and analyzed using multiple regression analysis. The findings reveal that market orientation is the strongest predictor of competitive advantage, followed by innovation strategies and internal resources. These results highlight the importance of aligning organizational capabilities with market dynamics to sustain competitiveness in the shipping industry. The study contributes to strategic management literature and offers practical recommendations for firms to enhance competitiveness through resource optimization, innovation-driven strategies, and market responsiveness.