Corporate Social Responsibility and Digital Transformation Interaction: Determining Strategic Orientations with Bibliometric Analysis

Abstract

Corporate digital transformation, which accelerates the global business competition plays an important role in the advancement of sustainability. This study aims to examine academic studies about the trends and interaction between corporate social responsibility (CSR) and digital transformation through bibliometric analysis. In this framework, a total of 107 studies published between 2017 and 2024 on the researched subject downloaded from the Scopus database and were subjected to a comprehensive bibliometric analysis using Biblioshiny application and VOSviewer program. The most popular topics in related studies were identified as ‘environmental, social and governance-ESG’, ‘enterprise digital transformation’ and ‘green innovation’. Analysis pointed three conceptual themes as “sustainable development”, “digital economy and innovation”, and “environmental changes and policy”. The analysis indicates a strong positive relationship between CSR and digital transformation and CSR activities are vital for a sustainable and more digital future. This study aims to develop potential research directions on CSR and digital transformation.