The Significance and Impact of Digital Technologies and Strategies on Digital Marketing

Abstract

The main purpose of this study is to fill the existing research gap in the literature. Because there are not many studies on the impact of digital technologies and strategies on digital marketing. In this study, a document analysis methodology was applied to use digital technologies for digital marketing. Digital marketing is the process of utilizing digital channels to advertise products or services to potential consumers. Digital marketing encompasses any promotional activities that utilize technical gadgets or the internet. An examination of the digital technologies that are utilized in digital marketing is covered in this study. There is a discussion on the significance of digital marketing tactics as well as the distinction between digital marketing and conventional marketing. Other topics that are covered include the future of digital marketing as well as the many utilization areas of digital marketing. In addition to this, both the positive and negative aspects of digital marketing are investigated. With regard to the subject of marketing, the findings of this research indicate that applications of artificial intelligence and digital technologies have a favorable influence, especially on the increase of revenue and more generally on the happiness of its customers.